Channel and Community Management
We organise the publishing calendar around each channel’s role and agree on responsibilities and response guidelines for comments and messages. Day-to-day communication follows your brand voice and approval process.
Strategy · Content · Publishing
Social Media Management
We bring social media planning, content and channel management together around your brand’s goals.
Explore our services
Social Media Management
Social media is more than posting content.
We bring channel selection, content planning, production and community communication together around the brand’s goals. Rather than publishing the same asset everywhere, we adapt the message to how people use each channel and what the audience expects. Individual posts are part of a wider brand and campaign approach.
- Content and publishing plan
- Channel communication
- Campaign production
Service areas
Social Media Services
We bring channel management, content, advertising and community engagement into one communications plan.
Social Media Advertising
We define the campaign goal, whether reach, traffic or conversion, then plan audiences and budgets accordingly. We review the creative and campaign data to identify improvements.
Content Production
We develop content around the brand message, audience and channel. Copy, visuals and video are planned alongside the publishing calendar to keep communication consistent.
Posts, Stories and Reels
We adapt the message, duration and layout to each platform, rather than simply resizing an asset. The result is content that remains clear and fit for purpose across screens.
Creator Partnerships
We assess each partnership against the brand’s goals and the creator’s audience and approach. The brief, deliverables, approvals and publishing schedule are agreed together.
Reporting and Analysis
We review publishing and campaign data against agreed objectives. Changes in reach, engagement and actions help inform the next content or campaign plan.
How we work
Start with the goal. Build the right plan.
We agree on the channels, responsibilities and deliverables around your objectives and the resources available to your team.
Measuring the work
What We Measure on Social Media
We choose what to track based on the project goals, starting data and the measurements available on each channel.
Reach and Views
We review reach and views in the context of the channel and reporting period.
Engagement
We examine comments, shares, saves and other interactions in relation to the content format.
Community
We assess follower and message activity against agreed community objectives.
Campaign Actions
We compare clicks and conversions with the objectives set for paid campaigns.
These headings describe our measurement framework. We share results only when project data is verified and approved for publication.
Discuss your social media goalsService Scope
Channels, content and community in one plan.
These examples show the scope of the service. The images are illustrative and do not represent client work or performance results.
Planning The scope depends on the needs of each project
Channel Management
Publishing and community
We organise channel roles, the content calendar and community responses around your brand voice.
ScopeContent calendar
Possible deliverablePublishing and response plan
Paid and organic The scope depends on the needs of each project
Campaign Content
A message for each channel
We develop the campaign idea with the channel, audience and format in mind, then plan adaptations before launch.
ScopeCampaign message
Possible deliverableChannel adaptations
Content production The scope depends on the needs of each project
Short Video
Vertical content and publishing
We prepare Reels, Shorts and TikTok videos for each platform’s pace, duration and safe areas.
ScopeVertical video
Possible deliverableReels · Shorts · TikTok
Multi-format delivery
One idea, adapted to each channel.
We adapt duration, layout and safe areas to each format, rather than simply cropping the original.
16:9 PREVIEW
Landscape video
Web · YouTube
9:16 PREVIEW
Full-screen vertical
Reels · TikTok · Shorts
4:5 PREVIEW
Portrait feed
Instagram · Facebook
1:1 PREVIEW
Square content
Feed · Carousel
These illustrative images show how content can be adapted for different placements.
Frequently Asked Questions
Social Media Management FAQs
Common questions about the service and how we work.
What does social media management include?
Depending on your needs, the scope can include channel strategy, content planning and production, publishing, community management, paid campaigns and reporting.
Can you produce the content?
Yes. Content production can be included in the scope. We agree on formats, filming needs, approvals and the publishing calendar before work begins.
Which platforms do you work with?
We choose channels based on the audience, communication goals and the brand’s existing presence. Not every platform needs to be included.
How do you measure performance?
We select measures that fit the goal, such as reach, views, engagement or campaign actions, and review them in the context of each channel and period.
Do you prepare a monthly content plan?
The publishing plan depends on the agreed scope. We establish the calendar, responsibilities and approval process with your team.
Let’s work together
Let’s talk about what your brand needs.
Tell us about your goals and we can agree on the scope together.